Revenge of the Tipping Point

Twenty-five years after the publication of his groundbreaking first book,Malcolm Gladwell returns with a brand-new volume that reframes the lessons of The Tipping Point in a startling and revealing light. Why is Miami…Miami? What does the heartbreaking fate of the cheetah tell us about the way we raise our children? Why do Ivy League schools care so much about sports? What is the Magic Thirdand what does it mean for racial harmony? In this provocative new workMalcolm Gladwell returns for the first time in twenty-five years to the subject of social epidemics and tipping pointsthis time with the aim of explaining the dark side of contagious phenomena. Through a series of riveting storiesGladwell traces the rise of a new and troubling form of social engineering. He takes us to the streets of Los Angeles to meet the world’s most successful bank robbersrediscovers a forgotten television show from the 1970s that changed the worldvisits the site of a historic experiment on a tiny cul-de-sac in northern Californiaand offers an alternate history of two of the biggest epidemics of our day: COVID and the opioid crisis. Revenge of the Tipping Point is Gladwell’s most personal book yet. With his characteristic mix of storytelling and social sciencehe offers a guide to making sense of the contagions of modern world. It’s time we took tipping points seriously.